why is it a challenge to compare with toyota and honda.l mean to start with, the hyunida symbol, the circle from toyota, and the H from honda.Why do not they compare them selves to themselves?

Agreed.

Because they all look alike, l mean they try to say we're individuals but the all have that same look.

The best answer l can give is to visit their website. Or better still, take a Hyundai for a test drive. l fell in love at first site with my Hyundai Tiburon. It has proven to be a good car mechanically. In the two years I've owned it my biggest expense has been for tires. If it is the logo that needs explaining then that l can not answer. But the Hyundai name speaks for itself.

Because you can get a quality car that is well made, comfortable and gets good gas mileage without paying top dollar. Why else have a challenge?

Well! it is a challenge for the people who have mind set that, Japanese cars a good.
They want to challenge the value and price of Honda and Toyota.